Michael is Identity’s Managing Director, a role he earned due to his exceptional leadership skills and keen attention to detail.
He is a highly driven individual with a passion for creating innovative branded environments which leave a lasting impression on everyone who sees them. Michael graduated with a degree in Applied Accountancy and later trained in London to obtain his membership of the Association of Chartered Certified Accountancy.
Along with Identity’s experienced and talented team, Michael enjoys the challenges of working with brands across multiple locations and cultures whilst staying true to the company’s core values. Some of his most exciting projects have included delivering Google's Ad Words campaign across eight countries in six languages, rolling out premier travel rebranding for Eurotunnel, implementing global televised events for the UK Government and project managing event branding for the AEGON International Tennis Championship.
Michael relishes the responsibility and challenges his role brings him, which allows him to work with great brands on exciting projects and events, as well as exhibitions, conferences and product launches. His personal passion is for unique experiential activities and internal branding.
During his five years at Identity Michael’s inclusive and enthusiastic management style, as well as his exceptional organisational skills, have meant he has quickly moved up the ranks.
Michael oversees Identity’s strategic vision whilst also maintaining an involvement in all major projects undertaken by the company. He enjoys all aspects of his position within the company and his responsibilities cover every feature of creative, planning and implementation. He has worked on public and private contracts with a number of prestigious clients, including Google, The Foreign and Commonwealth Office, The Lawn Tennis Association, Eurotunnel and Warner Bros.
Michael’s vision for Identity is to see it become one of the UK’s top brand communication companies, realising a global reach whilst still retaining its core values of exceptional customer service and experience.