23 - 08 - 16
Identity And Bauder At Ecobuild 2016
Identity have been creators of the Bauder stands at the Ecobuild exhibition for the past 2 years and were requested by Bauder to create a third stand for the 2016 event. Ecobuild is an event where sustainable design, construction and energy solutions for new builds, refurbishments, commercial and domestic buildings are presented by many different companies. 800 brands attended this year’s event meaning Bauder really had to stand out from the crowd to get noticed. For the 2016 show Bauder had booked a 30% larger stand space, going from an 80m2 to 110m2 stand island space, meaning Identity had more room for creativity!
Bauder are a leading manufacturer and supplier of flat roofs, green roofs and photovoltaics and wanted to creatively showcase their leading products at the event. Identity met with Bauder’s marketing team to receive the brief which requested the key products to be showcased in an eye-catching and innovative design that was both inviting and visible from afar. Identity were successful in achieving this in a number of ways, including:
- An edged lit platform which provided a glow around the whole edge of the stand and edge lit plinths to display products on.
- Feature fins walls (finished in Bauder’s corporate colours) with gaps in between. The fins were very effective in creating segregated areas maintaining an open atmosphere.
- 2 raised letter logo lightboxes in the centre of the stand.
- A branded circular hanging structure positioned above the stand space.