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Identity Events and Brightstone Middle East Launch Historic UAE Partnership

From premises based in Abu Dhabi, Identity will be working across the GCC to further their existing client and supply chain while looking to secure new contracts, business relationships and opportunities.

Identity, which already boasts a large portfolio of work, has secured a partnership with Brightstone Middle East for the venture, and the two organisations will now be working together to deliver Identity’s award-winning events service across the UAE.

“We are delighted with the new relationship,” said Michael Gietzen, Managing Director of Identity Group. “Our partnership with Brightstone Middle East gives us unparalleled access into the region and we are looking forward to benefitting from their expertise and know-how.”

Mansoor Sultan Nasser Al Suwaidi, Managing Director and Co-Founder of Brightstone Middle East, said of the agreement, “We are excited to partner with a market leader in the events industry and hope that with Identity having a presence in the Middle East, it will raise standards and expectations of events here. Their award-winning designs and creativity are unrivalled here."


Identity are at the forefront for the design and manufacture of brand implementation. We have over 30 years of experience in the design, construction and implementation of exhibition stands, conferences and road-shows. Identity are fully equipped to provide you with a bespoke and comprehensive service and have the experience and expertise to make your event a success.

We are a family run business which will provide peace of mind and support, with over 40 members of staff and over 30,000 square feet of office and production space we are large enough to tackle almost any job but still small enough to provide the attention to detail and customer service required to deliver a successful project.


Brightstone Middle East provides unparalleled access for companies looking to enter into the UAE and Middle Eastern market, leveraging generations of trust and relationships. As a group, we seek to partner with the finest, well-established companies from across the globe.

We build enduring and successful partnerships, aligning international expertise with our unrivaled knowledge of the domestic market. Brightstone Middle East has a strong track record of combining local expertise with a global understanding and a history of accountability, efficiency, and trust. We are proud to partner with those offering products and services which are both relevant to the region, and add value to an evolving market.