The Grand, Eastbourne

Hastings Direct Awards Ceremony

Identity has worked on the Hastings Direct annual conference for the past three years. The conference recognises the companies top sales people and all their hard work. Over 150 people attend this celebratory event each year including: board members and the owner and founder of Hastings Direct, Gary Hoffman.

Identity’s brief for this conference, over the years, has evolved little by little but the main outcome remains - to give the Victorian room within the Grand Hotel the wow factor. As you can see from the pictures, the lighting in the room, coupled with the use of a haze machine, successfully brought the awards ceremony to life.

Centre stage

Throughout Identity’s years of working on the event, the stage dressing has evolved from free standing backdrops, to star cloth, hanging signage and screens which bring the stage alive. Each year we have provided two lecterns for the host and keynote speakers, used different forms of lighting and features on the stage to enhance the look and feel. Uplighters, mirror balls and star cloth have been used previously to create ambience.

Creating an atmosphere

Each year the conference is held in the stunning Grand Ballroom at the Grand Hotel, where we are able to create something really special with the event dressing, audio visual and lighting. Different lighting types such as, strobes and pointers have been used at past events to create effective visual aspects. We have also used coloured lighting, which matched Hastings Direct’s branding along the hallways, leading up to the main room of the event, to extend the atmosphere. The uplighters along the hallway also worked to highlight the direction of the main event and a customised modular graphics system marked the entrance of the show and was also used later as a backdrop for photographs.


"A massive thank you goes to all involved in putting on this year’s set. As usual it was a stunning event with the usual great service from Identity." - Jay Wootten, Internal Communication & Events Executive at Hastings Direct.

back to the top