Dubai World Trade Centre
Constructing a stand to 4m high allowed an opportunity for branding to see seen from afar within the hall. Using a recurring design style through their commercial stand builds, this stand was adapted to suit the design requirements stated by Altro.
Wanting to showcase their product on the stand, Altro used different types of their flooring on the stand which also demonstrated their kitting cutting equipment. Their product was also housed on the ramp display situated to the front left of the stand which demonstrated the slip resistance of their flooring by having recirculating water flow down the product with a set of shoes on. On the walls, a mixture for their PVC wall cladding, Whiterock and printed wall cladding, Digiclad were then used.