Euro Bus Expo, NEC

Altro Flooring

Euro Bus Expo is the UK's leading exhibition for the suppliers of vehicles, products and services in the Bus and Coach industry. The Euro Bus expo occurs every 2 years, with this year's stand being the 3rd that Identity have designed and built for Altro, at the show.

The design brief for the stand was to include Altro's current marketing campaign, having a 'fun' area to interact with visitors and provide hospitality. For the interactive element, Identity came up with the 'Speed Camera Selfie'. This involved making a life-like speed camera with a camera in it that connected to a tablet. Therefore, when a photo was taken it could be immediately be uploaded onto various social media platforms. In the hospitality area we also provided a professional Barista service that offered a large variety of coffees and teas for the many visitors to the stand.

Visitor engagement

The Speed Camera Selfie was a great success and had people queing on the stand to get their snapshot taken. This, combined with their social media campaign, provided great impact both at the show and through their digital channels.

Consistently delivering new and interesting ways to show the diverse product portfolio, as well as the myriad uses that they have, Identity have secured a multi-year contract with Altro.

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