Euro Bus Expo, NEC
Euro Bus Expo is the UK's leading exhibition for the suppliers of vehicles, products and services in the Bus and Coach industry. The Euro Bus expo occurs every 2 years, with this year's stand being the 3rd that Identity have designed and built for Altro, at the show.
The design brief for the stand was to include Altro's current marketing campaign, having a 'fun' area to interact with visitors and provide hospitality. For the interactive element, Identity came up with the 'Speed Camera Selfie'. This involved making a life-like speed camera with a camera in it that connected to a tablet. Therefore, when a photo was taken it could be immediately be uploaded onto various social media platforms. In the hospitality area we also provided a professional Barista service that offered a large variety of coffees and teas for the many visitors to the stand.