Linx Printing Technologies, Interpack 2017

Linx Printing Technologies

Identity was tasked by Linx Printing Technologies to create a wow factor exhibition stand to display a wide range of client products. Link Printing manufactures and distributes printers which are mainly used in the food/product labelling market. To showcase its range, Link booked a stand space at Interpack in Germany, the largest process and packaging show in the world.

Linx Printing Technologies, Interpack 2017

The brief

The brief was to create a bold noticeable stand that functionally displayed the products. With the show duration lasting 10 days, the stand needed a large store area along with a semi-private meeting room/breakout area.

Linx Printing Technologies, Interpack 2017

Installation

Identity designed the stand using in-house graphics and created a functioning conveyor belt to display Linx’s products. Identity’s Project Manager James was on hand to make sure the belt and stand were shipped from the UK to Germany and successfully installed, then shipped back. Furthermore, with some of Link’s products designed to emit laser beams onto the stand - great care had to be taken over these valuable items which were powered by over 14kw of power from the stand.

Linx Printing Technologies, Interpack 2017

Conclusion

The event’s venue plays host to a total of 18 halls which were all impressively taken up by Interpack. In fact, it was such a massive event that visitors navigated around the venue on scooters and skateboards! The outcome of the event was very positive and Linx Printing Technologies were happy to leave with lots of new distributor leads.

back to the top