BIBA Manchester


Travelers, a leading insurance provider, asked Cottimore Design to create a design for their exhibition stand, at The British Insurance Brokers Association (BIBA) conference, in 2014. Cottimore used Travelers' initial brief to create a stunning and complex stand design, which was chosen by Travelers to comprise their stand at BIBA.

As this prestigious conference is attended by all the key players in the insurance industry, as well as nearly 6000 visitors, it was essential that Travelers' stand conveyed their brand to its full advantage. Due to our close working relationship with Cottimore Design, Identity was chosen to bring these designs to life.

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Tree of knowledge

The central feature (‘The Tree of Knowledge’), was manufactured from 4mm aluminium CNC, cut out from our working drawings. The finished tree was lacquered to maintain the high gloss finish of the original aluminium.


The client was absolutely delighted with the effectiveness and stunning appearance of the stand, which was awarded ‘Stand of the Show’ by the organisers. Identity will be installing the “Tree of Knowledge” again for them, at their Annual Conference in Scotland later in the year.


Identity was chosen to bring these designs to life. Using our experienced team of project managers and skilled craftsmen, we were involved in turning the initial designs into reality, culminating in the manufacture and installation of the stand, providing a complete turnkey service, which delighted the client. This delight was compounded by the finished stand being awarded 'Stand of the Show' by BIBA's organisers.

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