Experiential Marketing Roadshow

Alfa Romeo Roadshow Concepts

Identity were asked, at short notice, to pull together some concepts for the 2016 launch programme being considered for the Alfa Romeo Giulia.

The brief was to design a stand that could be easily built and rebuilt overnight as the cars and the display would be going on a road-trip of their own, around the country, to key shopping centres.

Experiential Marketing Roadshow

Alfa Romeo Giulia

The Giulia is a very important new car for Alfa Romeo as it competes in a key sector for them and making an impact on launch is vital for the future success of the brand.

Identity drafted proposals for the look and feel of the roadshow exhibition stand, with a UK wide programme, at a number of key retail outlets to ensure maximum exposure for the cars.

Experiential Marketing Roadshow

Iconic Branding

Alfa Romeo have a rich heritage of branding and the vehicles are amongst the most iconic brands in the Automotive sector.

With the design that we put forward, we reflected the value and depth of this heritage, while highlighting the cutting edge design and technology in the latest models.

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