Flagship Showroom, Norwich

Anglian Home Improvements


Anglian asked us to convert a vacant luxury car showroom in Norwich into their flagship showroom. They wanted us to use existing elements from their current exhibition stands and repurpose them to match in with the fabric of the existing showroom. Multiple permanent display areas were required to showcase their extensive range of products.


With the brief in mind, we came up with a modern and stylish design. Based around an eye-catching central reception area, illuminated platforms were used to differentiate the various product display areas. The elements from the exhibition stands, which Maison had created previously, were then adapted and refurbished to suit the new areas, giving a cost effective solution with brand cohesion.

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Anglian Events are managed across the UK each year by Identity

External Signage was the Final Item to Install for Rebranding

Once the internal refit was completed, the external signage was the last item to install, as the rebranding was part of a new launch event that was to be kept secret from the public and press. This gave us the unfortunate task of fitting the signs on a freezing winter’s night and in three inches of snow!

As you can see from the images, the effort was worth it, and at the launch party we were congratulated by the Head of Marketing for our bold use of colour. We ensured with the colour, that it helped the brand brand stand out, whilst at the same time, being sympathetic to the existing building design.

Our wider service

In addition to graphics and signs, Identity Events manage Anglian’s exhibition portfolio throughout the year – a total of 20 events across the UK.

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1 million customers makes Anglian one of the UK's leading home improvement companies.


"You will be in safe hands appointing Identity as your stand builders! Having worked together now since 2012, together we have planned, designed and built a stunning flagship showroom and a variety of eye catching exhibition stands for Anglian Home Improvements contributing to additional sales revenue for our business. The design team are full of creative ideas, but equally respect our budget (no matter how big or small), our brand and our product offering to bring together eye catching designs. The skilled tradesman who bring our projects to life do so effortlessly and are always ready to make changes to accommodate our last minute requests and are on hand before, during and after each event. Working together is an absolute pleasure - the entire team are professional, friendly and efficient - nothing is too much trouble making the entire process stress free."

Head of Marketing Communications, Anglian Home Improvements.

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