Experiential Marketing


The Dell Corporate Challenge is a competitive team building event which has been running for nearly a decade. The event is focused on developing teams and their management knowledge in order to deliver performance improvement back in the workplace. This is reflected in the event theme “Igniting personal and team performance”. In 2015, the event, in association with the Duke of Edinburgh's Award and the Institute of Directors was supported by Christ College Brecon and held in the heart of the Brecon Beacons.

Team Building


By being responsible for all elements of the weekend, from organisation to provision of branded materials, Identity were able to ensure the event ran smoothly and the competitors could concentrate on the team building and competitive aims of the challenge.

Experiential Marketing

Project Management

Identity were asked to undertake full project management of the event, which required the design and production of a wide variety of branded collateral, suitable for use in a challenging environment and unpredictable weather conditions.

A resounding success


"Our sincere thanks go out to you and the Identity crew for giving this amazing event the corporate branding recognition that it deserved. Not only were all the items designed and produced to a very high standard within a short timescale; onsite your teams experience and managerial astuteness was invaluable. Roll on next year's challenge!" - Dell Projects Team

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