DJO Office, Guildford

Demo Room and Main Conference Room

As a result of the service which Identity has provided DJO with, recently for their conference sets and exhibition stands, we were asked to produce a concept for a Demo Room, to display their product within their offices.

The brief was to design and install a high quality showroom at their main office in Guildford, with the overall look and feel needing to compliment the DJO brand and colour. It needed to allow for displaying a range of DJO’s Bracing, Vascular and Recovery Sciences products. The room would be used primarily as a showpiece, but also needed have the capacity to double up as a meeting room and/or space for networking during in-house events.

Demonstration room, Guildford

Designed to impress

DJO loved the design which we created and gave us another project within their offices to turn an area in their Main Conference Room in to a timeline display, showcasing Knee braces through the years. Following the same look and feel, this wall ended up with a 7.5m long display with vinyl graphics dictating the years and products with a central screen and cupboard area. Custom boxes with spotlights were then manufactured to hold physical examples of the knee braces. Once again we used white laminated displays with LED lighting to keep to ensure this matched with what we had designed for the Demo room.

Both of the installs took place over 3 days in August 2015.

The challenges of displaying diverse products

As their product came in a range of sizes, we used a shop kit display with acrylic shelving, so that these shelves could be changed to accommodate new products. For their footwear displays, we then created a custom slatwall display with interchangeable labels and acrylic. Overall we used white laminated displays with white LED lighting surrounds and a red illuminated kicker to tie this all together.

Feedback

"Identity were asked to use their experience in delivering DJO Global exhibition booths and conference production to give us a state-of-the-art look to our UK office showroom and main meeting room. We are delighted with the results that represent some of our marquee products to our customers, partners and staff." - Adam Earle. International Events & Training Coordinator

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