International Experiential Marketing
The ING Sphere, Paris
ING were keen to raise their profile amongst those living and working in the elite business district of La Defense, Paris.
It was decided that the use of a giant sphere with room to meet and greet guests underneath, would make a great counter point to the architecture of La Defense and draw the crowds in.
Identity worked with ING to deliver graphics that complemented the projection of an ever changing combination of key words and phrases, onto the sphere itself.