Tobacco Dock, Wapping

East End Pub Experience

To complement the BIBA show, NIG wanted to create an ‘experience evening’ for specially selected guests.

It was important to delivery for the guests an authentic East End experience prior to the BIBA Conference and Exhibition. NIG wanted to have some fun, allow the guests to network and enjoy the evening.


From the moment that the guests left the tube station, they were directed to the venue using street branding, both pavement graphics and wayfinding signage.

The pub was fully branded to reflect the NIG corporate look, with the Pub Sign changed and branding throughout the Pub to give the venue a full makeover.


A full evenings programme of events were organised to keep the guests entertained.

These were all themed to reflect the location. A cockney pianist played for the crowd, there were oysters shucked to order, a cockney rhyming slang Pub quiz and the guests were invited to take part in a Darts competition using the NIG branded Dartboard, darts and scoreboard.


The food and drink were an integral part of the evening. The venue staff had NIG branded uniform for the night and as well as the NIG branded Pale Ale, Oysters were shucked to order, a bar snacks menu was built to suit all tastes and to finish there was a late night nitrogen dessert station!

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