The Martin Lewis Money Show

Identity were approached by ITV studios to work with them to produce a set for The Martin Lewis Money Show. This was going to be a prime-time ITV show aired for the first time in Nov 2016. The roadshow would form the pre-recorded part of the live show.

Leeds Trinity Centre

The Martin Lewis Money Show set was first launched in Leeds Trinity Centre. The Trinity Centre was the chosen location due to its potential for a high foot fall. After the success of Trinity Centre the production team then chose other high footfall locations around the UK including Kings Cross Train Station, Cardiff’s St. David's Shopping Centre and Cabot Circus in Bristol.

The Set

The set consisted of four large letters 2m high by 1.2m wide which were placed on wheels so they could to be moved around to enable different camera angles. Identity also created bespoke seating and cupboard units. All three units had acrylic backdrops with digitally printed frosted vinyl.

A feature ‘£’ sign lectern was also produced, this ended up being the main focal part of the set. The blue and yellow floor covering was carpet fitted directly to the venue floor and had heated seams so carpet did not move as much when the cameras were rolling across it.

Fire Rated

Due to the nature of this project and the chosen venue, all materials were required to be fire rated. Using fire rated products is always a challenge, fortunately Identity have plenty of experience in this area and used stock fire rated materials to complete the set built.

Martin Lewis

At the Leeds Trinity Centre location, the set was built onsite in three hours starting at 5AM on a Sunday morning - ready for the shopping centre opening at 9 AM. When Martin Lewis arrived at midday, the set was in full swing with over 100 of members of the public surrounding the set and receiving advice.


The Martin Lewis Money Show is now in the middle on the second series. We are currently working with ITV on the remaining locations for the second series. Watch this space… and ITV!

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